News & Press
Cricket Media Expands Sensical with New Wildlife Vertical and Growing Gaming Destination, Building on Previously Announced Sports and Music Partnerships
Sports, music, gaming, and wildlife — the core cultural forces shaping Gen Alpha — come together on Sensical, as the platform launches new partner-led destinations
Cricket Media Announces Appointment of David Sable to Board of Directors
Myer Berlow Named Co-Chairman Governance enhancements reinforce Cricket’s leadership in age-appropriate, AI-powered contextual advertising built on proprietary metadata. December 15, 2025 Washington, D.C. — Cricket
iHuman and Cricket Media Team Up to Launch Reading Stars
Reading Stars seamlessly merges Cricket’s award-winning content with iHuman’s cutting-edge technology, creating a new way for children to engage with reading. MCLEAN, VA, UNITED STATES,
Pip and Posy Premieres in the U.S.
July 23, 2025 Magic Light Pictures’ BAFTA-nominated series Pip and Posy has premiered in the U.S. on Sensical. Simultaneously, Magic Light is launching Pip and Posy on its YouTube
Media Feature: Billboard Teams Up With Sensical to Create Music Destination for Kids & Families
On Tuesday (May 13), Billboard and Sensical, Cricket Media’s streaming service, announced a first-of-its-kind, music-focused partnership for kids and families. This dynamic offering is designed
Billboard and Sensical Team Up to Create a Groundbreaking Music Destination for Kids and Families
New York, NY – May 13, 2025 – Today, the global music authority Billboard and Sensical, Cricket Media’s streaming service, announced a first-of-its-kind, music-focused partnership for kids and
